How does Nurture work?
Los Angeles based digital agency Nurture Digital wanted to tell the story of how they work.
They wanted visitors to their website to get a grasp of their whole process: from research all the way through to distribution.
I pitched the idea of using their existing logo as a place to explore these processes.
Fleshing out the logo provided a physical space where we could see all of the stages of the project being worked on in a loop.
The final animation showed each process complimenting the next and relying on the previous by following coloured shapes and objects seamlessly through the N logo - from a hand written memo in a one-on-one interview to the director's notes on a film set.
Research
One-on-one interviews, big data, focus groups, trends and past studies.
Strategy
Engagement, distribution planning and positioning.
Creative
What everyone will remember.
Production
Live action film, animation, web & mobile, emerging technology.
Distribution
PR, influencers, media planning & buying.
The beautiful design of Nurture's website where the animation lives was made by the wonderful Brian James.
